Most executives by now are familiar with Net Promoter® scores, a method of measuring customers’ loyalty by sorting them into promoters, passives and detractors.

But many companies, including American Express, Rackspace and Charles Schwab, have reached the top ranks of their industries by installing Net Promoter systems.

A Net Promoter system is much more than a score—it is a way of running a business; a management philosophy. Net Promoter companies commit to specific processes and systems that help everyone focus on earning the passionate loyalty of both customers and employees. The business payoffs are substantial. Loyal, passionate customers stay longer, spend more, contribute suggestions and sing your company’s praises to friends and colleagues. Loyal, passionate employees love working for you, come up with new ideas and go the extra mile to delight customers.

That’s why loyalty correlates so strongly with sustainable, profitable organic growth. On average, an industry’s loyalty leader grows more than twice as fast as its competitors.

And financial benefits aren’t the only reason for implementing a Net Promoter system. The Net Promoter approach requires—and inspires—a company to do the right thing by its customers and employees. It is the business equivalent of the Golden Rule: Treat others as you would have them treat you. Judging by the idealistic statements in many annual reports, most CEOs want their companies to grow by enriching the lives of customers and employees.

But a system that builds that goal into their companies’ everyday operations has been lacking. Until now.

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To learn more about how to install a Net Promoter system at your company, visit www.netpromotersystem.com